Thread: Copywriting is an art by itself...

Writing copy for a salespage, squeeze page or promo email can be very time consuming to make it as appealing as possible. The whole reason for a good copy is to make the call to action a no-brainer decision for the visitor/prospect. To achieve this you need to know a little bit about sales psychology, psychological triggers and ofcourse your markets buying behaviour.

The best and most used "template" for a good salespage is the following:
12 Step Fool-Proof Sales Letter Template

Scroll down a little bit and you'll find the "12 Step Sales Letter Template".

Mind you, that's only the order of crucial elements a salespage should have for maximum conversion. This can vary a little, depending on the niche you're in, but this is the basis to work with.

For compelling headings and sub-headings I'd recommend to study salespages of already successful selling products in your market and edit them to best suit your target prospects. It's the best way to learn and build some routine feel for it.

Andre

Ofcourse, what exact words or phrases to use to trigger attention or action depends on the niche and its desires. Therefore proper market research is essential for compelling copy.

Andre