Thread: Content Marketing. The good, the great and the difference.

Originally Posted by wink0r

My observation in my retail days was that a customer that makes his own buying decision is more likely to be a satisfied customer than a customer that has had something 'sold' to him because that is what the salesman wanted him to buy. Give the customer good information that allows them to make the best decision for them. This will lead to a satisfied customer and return business in the long run.
The information in the article reinforces my observation and indicates that things have not changed because of the advances in technology.

I think its because of the respect gained from giving them the "power" to make their own decisions. There are a lot of sales people I have come across that would try sell ice to an eskimo, simply because it needs to be sold, and not because the customer actually needs it. The customer would then be unsatisfied with your service and move to one of your competitors who gives them what they want and need.

Originally Posted by esprintguy

Telling between what's good and what's great can be a pretty tough thing to do, and this is usually a case of "what separates the normal from the best" Thanks for sharing this.

It is really hard, but that is why a marketer needs to keep all avenues covered. Not just think of the things a product can do and not think about why a client needs their particular product. Answering their questions with actual product specific information, and maybe add in a few things they didn't know about the product shows them that you know what you are talking about, and it helps them to trust you, and in the same breath build trust in the product you're selling.

If it makes their decision easy, its a done deal. If you get pushy, its a no go. Simple.