Thread: Do you use your brand name in your SEO research?

I partly agree.

Building a brand takes time and if you don't get enough exposure your brand name won't mean anything. To get more exposure you have to participate in your market all the time (forums, blogs, etc.), which is very hard work. To get even more out of it you'll most likely have to use paid advertising to get to your targeted prospects, which is difficult for starting internet marketers, as they don't really have a budget to do so.

In the beginning finding the right contacts in your market and a bit of luck would take you a bit closer to the point where you can at least conquer part of your market or niche. As soon as you can reserve some budget for paid traffic you can really boost your business and grow faster.

Andre

I believe that all depends on the type of product. For downloadable information products it's always better to build a relationship with your prospects and customers...that personal touch that makes them stay. With electronic products there's no need to build a similar relationship, because the product is what it is and does what it's supposed to do. There's a difference between the products being sold or promoted by internet marketers as such and the "usual" products in online shops or bigger companies expanding their businesses online.

Andre