Thread: New SEO processes.

Don't be like Kanye lol. It's a witty blog post that sows off a few new processes as well as a good many we already know and trust.

The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change.

source: seomoz

What do you think, same old same old, or did you walk away with a few new good ideas?

D.

Hm-mm; back to the future?

Michael's article really portrays what good marketers have always known; and, sadly, what far too many SEOs of the present day have yet to learn.

Yeah, I can hear the screams of "But, if I don't design for the SEs, I won't get traffic." Well, guess what; just because the SEs love you still doesn't guarantee that you'll get qualified traffic All of those casual browsers that you get simply because you're number 1 aren't going to do anything for the bottom line.

Takeway point: First design for the users who will help you reach your true goal(s), not just SERP bragging rights.

Feels good to have your thoughts echoed, in a way. I've always felt that instead of relentlessly gunning for SE's, its better to focus on who your target audience is.