This I think, is a good bit of advice when it comes to optimizing content.

The pages looked fine in the index but they would not rank for anything including the title tags. I read some of the great SEOmoz posts about what to do when a page will not rank for its title tag and tried to follow the steps. I had inbound sidebar links (non-paid) taken down for fear that I was seen as buying links. Yes, I went through a phase of chasing Google PR so I begged everyone to give me sidebar links! Sound familiar to anyone?
source: seomoz

What do you think. Does it make you want to take a closer look at your site, or links?

D.