Thread: How to have a winning social strategy.

Another mashable, and I had a few aha moments reading through the blog post.

They detail four characteristics that can help you take your social media strategies to the next level.

The value of the social enterprise is simple. It allows customers to get closer to their favorite brands, offers them a voice when they have something to say (good or bad) and encourages them to make better buying decisions. For companies, it magnifies the voice of the customer, allows them to identify macro trends, improve their customer service, maximize sales through new channels and even improve employee satisfaction.



You can read through the rest of the post here: mashable

I would love to hear your thoughts

D.

I've read the article. Interesting point about social enterprise or rather, on its new meaning. Somehow it's appropriate, though, since it does reflect the dynamics between their companies, customers and business partners.